October - April 2020
Creation of a fictitious hotel establishment in partnership with the technological solution provider Reservit : The case of Saint-Malo.
The objectives were to :
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Understand the players that make up the hospitality industry, their business models and strategies...
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Study the market and the offers of products and services related to the hotel industry
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Set up a benchmark of competitors to implement a strategy consistent with its market
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To implement a product and service offering that is consistent with its market and target clientele
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Understanding the technological tools dedicated to the hotel industry (PMS, CRS, Channel Manager and Booking Engine) through the implementation of a pricing and distribution strategy.
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Understand the issues related to distribution and e-reputation